AVON WANTED TO IMPRESS AN AUDIENCE OF MILLENNIALS AND, OF COURSE, SELL SOME SUPER-RESISTANT TATTOO MARKERS BY MARK.

AND THAT WAS OUR CHANCE TO CREATE A SASSY YOUTUBE SHOW ON OUR OWN RULES.

CLIENT:
Mark BY Avon

ROLE:
COPYWRITING, ART DIRECTION,
SCRIPTS, SOCIAL MEDIA SUPPORT,
CREATIVE SUPERVISION ON
ALL STAGES, AND THOSE WHO
PERSUADED CELEBRITIES
TO GET INTO A T-REX DAMN SUIT

THE GUESTS OF THE SHOW HAD TO CHOOSE BETWEEN TWO TYPES OF CARDS "MAKEUP" OR "FUCKUP".

IN THE FIRST, THERE WERE CRAZY TESTS FOR TATTOO MARKERS, AND IN THE SECOND, CHALLENGES FOR CELEBRITY NERVES.

TO PROMOTE OUR SHOW WE CREATED UNIC INTERACTIVE BANNERS WITH WHICH EVERYONE COULD MAKE FUN OF CELEBRITIES AND THEN ENJOY THE FULL VERSION OF THE CHALLENGES ON YOUTUBE.

FOR SOME REASON, MILLENNIALS LIKED TO WATCH CELEBRITIES TRYING TO ENLARGE THEIR LIPS WITH A HAND VACUUM CLEANER.

WE HAVE RECEIVED OVER 4 MILLION VIEWS AND TONS OF POSITIVE COMMENTS.