TYRANTS ARE MASTERS OF MANIPULATION AND THEY ARE WELL AWARE OF THEIR VICTIMS' WEAKNESSES.
ABUSERS KNOW HOW TO PERFORM BITTER REGRETS, SWEET PROMISES, AND APOLOGIES, BUT ALL OF THESE ARE NOTHING BUT A PLAY.
AND WE WANTED TO SHOW THIS BY CREATING A THEATRICAL PERFORMANCE, AFTER SEEING WHICH ONCE, YOU WILL NEVER FORGET HOW MANIPULATIONS LOOK LIKE.
ABUSERS KNOW HOW TO PERFORM BITTER REGRETS, SWEET PROMISES, AND APOLOGIES, BUT ALL OF THESE ARE NOTHING BUT A PLAY.
AND WE WANTED TO SHOW THIS BY CREATING A THEATRICAL PERFORMANCE, AFTER SEEING WHICH ONCE, YOU WILL NEVER FORGET HOW MANIPULATIONS LOOK LIKE.
CLIENT:
avon
ROLE:
IDEA, PITCHING, SCRIPTS
ART+COPY, SUPERVISION
IN ALL PRODUCTION PROCESS
avon
ROLE:
IDEA, PITCHING, SCRIPTS
ART+COPY, SUPERVISION
IN ALL PRODUCTION PROCESS
THE VIDEO WAS PUBLISHED IN DOZENS OF MEDIA, SUPPORTED BY CELEBRITIES, AND GOT 9 INTERNATIONAL ADVERTISING AWARDS. PR VALUE WAS ESTIMATED AT ONE MILLION DOLLARS, VIDEOS GOT OVER 10 MILLION VIEWS.
BUT THE MAIN RESULT IS THAT MORE THEN 60% WOMEN CALLED IN THE "ANNA CRISIS CENTER" AFTER THE CAMPAIGN.
BUT THE MAIN RESULT IS THAT MORE THEN 60% WOMEN CALLED IN THE "ANNA CRISIS CENTER" AFTER THE CAMPAIGN.
RESULTS
RANDOM case
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